The digital marketing industry is growing rapidly and is incredibly competitive. It is easy for companies to differentiate between candidates who are willing to learn and those who are not so engaged. Finer options are there with gravatar.com/foogleseo also.
What should I read to become a digital marketing professional?
Tracking blogs, Social Media Examiner and Hubspot will help you a lot in your walk through digital marketing. Having good English is essential since most of the learning content in the industry is in that language, but you can also follow the Content Marketing blog, a great source of knowledge in Portuguese.
Experiencing your own ideas and developing personal projects is a great way to learn and have what to show in a future job interview.
What are the basics of digital marketing?
The ability to analyze digital marketing campaigns and understand what elements worked or not depends a great deal on their ability to understand industry jargon. So let’s start with a small glossary:
API – Application Programming Interface: a set of functions available to use software without knowing its implementation
AdWords: The technology that drives Google PPC (pay per click) advertising.
A / B Testing: method to test a new marketing technique (A) against a control group (B), to verify its effectiveness.
CRO – Conversion Rate Optimization or Conversion Rate Optimization: Conversion Rate is the number of people who just start browsing and then become customers; that is, they make a purchase.
Campaign: marketing messages with a specific goal, such as raising awareness of a brand or sales of a product.
CPA – Cost Per Action, or cost per share. The advertiser pays for a user action such as a download, for example.
CPC – Cost per Click, or cost per click. The advertiser pays this amount for each click received on your ad.
Google Analytics: A free tool that allows you to track different statistics about a site
Google Trends: a tool that shows the density of searches by keyword, whether compared to others or in relation to a period.
Influencer: A specialist in a particular field who holds great power in communicating his opinions to his followers, affecting his behaviour.
Link building: The process by which you increase the number of links to your site. It is one of the goals of SEO.
Organic Listings: The results of a web search that have not been paid.
Keyword: A term or phrase that a user will search through a search engine such as Google.
Negative word: the opposite of a keyword, if a user searches using these words, their results will not be displayed.
PR – Page Rank: A score that indicates how reliable a particular site is, according to Google’s algorithm.
PPC – Pay Per Click, or pay per click. How the advertiser pays for each click received on your ad.
ROI – Return on Investment: what every business person likes to see. It is all result generated above the initial investment.
SEO – Search Engine Optimization, or Search Engine Optimization: When a website is optimized for search, the greater the chances of it rising on the results page. This makes it possible for them to be found organically.
SEM – Search Engine Marketing, i.e. invest money to position yourself better in the search engines.
SMO – Social Media Optimization or social media optimization: the act of driving traffic through social media channels to achieve a particular goal.