First of all, it is a showcase. With billboards, you have the opportunity to be seen by a large audience that every day has the opportunity to notice your company clearly. With the custom metal signs you can expect the best there.
Why choose an advertising billboard?
Recent research has reported that 78% of the population notice an advertisement, memorize the message and follow the Call To Action suggested by the advertisement. 28%, according to the survey, took note of the website and 26% of the phone number.
Four good reasons to have your own advertising billboard
You can find them everywhere: whether you are in the car or walking on foot, you will always find an advertising billboard to convey a message to you.
You can always find them: 24 hours a day and 7 days a week it is posted and as an advertising form it is absolutely unbeatable in terms of duration and value for money.
Graphics: there are infinite possibilities to create graphic content for the Advertising Manifesto: captivating, fun, ironic, folkloric, classy, colorful.
Performance: it is proven that currently both the form of advertising of road signs with the highest performance both in terms of the number of customers and the visibility offered.
Billboards have been part of the media landscape and landscapes of the real world for decades. They give brands unique benefits that are relevant to this day. Outdoor advertising offers marketers a relatively inexpensive way to penetrate the minds of people, taking into account the specifics of geolocation. As in the case of real estate: “Place, place and place again.” And everyone has an opinion about which places to choose.
With so many points of view where to start?
Undoubtedly, the best and worst billboards are easy to determine. But that between the poles may be difficult to select.
This guide will help you understand the factors to consider when choosing the right billboard, whether you’re a marketer or a local store manager who cares about your location.
Four Billboard Layout Factors
Some billboards face directly oncoming traffic. Others are on the opposite side of the road. From which direction will the billboard be read better? In most cases, the billboard on the right hand of the driver is closer to the car, so it is easier to read. This does not mean that you should abandon the shields located to the left of the driver. At the same time, you want the artistic design to be read out through eight lanes of the highway.
Consider the angle of rotation of the shield to the road, its remoteness from the road and the height above it.
Billboards far from the road may not be visible as they are outside the line of sight. It can be difficult to read information from shields placed at the wrong angle to the road, or located too high or low. Question: How much does it cost to make a commercial on the radio or in the cinema?
Answer: For the radio, the spot is usually done by the radio itself and can have a cost starting from € 150 up to a maximum of € 300 then if you choose famous items the price changes. While for a movie spot it starts from € 300 for a spot with slides or with live footage for a simple thing you get to € 450 with a voice in the background. For a TV commercial, the price can go to any amount.